Internet Marketing Workshop

This is the curriculum of a typical one (1) day workshop on the topic of Internet Marketing.

This workshop has been designed specifically for businesses and business associations.

Course Outcomes

  • an understanding of key Internet Marketing concepts
  • an understanding of how Internet Marketing has been used successfully in your marketplace
  • a high level understanding of how your competitors are using Internet Marketing
  • a familiarity with leading Internet Marketing technologies and how to use them
  • an understanding of the key elements of a corporate Internet Marketing strategy
  • a pilot project that you might use to apply what you have learned starting tomorrow!

Course Agenda

This agenda has been designed to fit into a typical busy work day.  It is an intensive workshop with 7 hours of classroom learning,  two short breaks and a lunch break.  The workshop assumes an 8:30 start, 4:00 finish with an hour of open-ended discussion at the end of the day.

Time mins Activity
08:30  30 coffee, introductions
09:00  90 concepts
10:30  15 break
10:45  75 case studies and competition
12:00  60 break
13:00  90 Facebook, Twitter, LinkedIn, YouTube
14:30  15 break
14:45  75 Policy and Pilot
16:00  60 optional Q&A, pilot project development

 

Target Audience

This workshop has been designed to address a wide range of backgrounds and experience from the mailroom to the boardroom.  No previous experience in Internet Marketing is assumed.

Venue

The workshop can be hosted at your facility or at a local hotel or conference facility.

Company-Specific Training

  • if more than five (5) employees from a company are scheduled to attend this workshop, we are able to provide customization of the curriculum to address your unique needs.

How Do I Start?

Contact us with a brief description of your needs, timeframes and follow-up coordinates.