What is Marketing Analysis?

A marketing analysis can take many forms, but generally includes:

• a baseline analysis of current products, services, marketing initiatives, successes and failures
• identification of objectives
• analysis of customers and market characteristics
• analysis of current market position
• identify and evaluate various market penetration strategies
• identify and assess potential markets
• in-depth analysis of top potential markets
• channel strategy development
• investigation of potential pilot projects in desirable new markets
• specific, actionable recommendations

What are the “Deliverables”

At the conclusion of a Marketing Analysis, your business will benefit from the following results:

• a comprehensive third-party analysis of your marketing function
• a document that can be used to develop sales strategies
• a document that can be used in support of fund-raising efforts
• specific, actionable recommendations

Which Businesses Will Benefit?

The ideal candidate for a Marketing Analysis can come from any industry. The best fit for the program is where:

• sales in an existing market are declining
• the current product line is mature and in decline
• a detailed marketing strategy is required to support a fund-raising initiative
• a detailed marketing strategy is required to identify markets for expansion

How Much Does a Marketing Analysis Cost?

A typical Marketing Analysis will cost between US$10,000 and $20,000 (plus applicable taxes) and take between 6 – 8 weeks to complete. In many cases, government agencies provide grants for marketing analysis and related studies.

How Do I Start?

Simply contact us with a brief description of your needs, timeframes and follow-up coordinates.