Marketing and Branding Workshop

This is the curriculum of a typical one (1) day workshop on the topic of Marketing and Branding.

This workshop has been designed for businesses and associations that want to develop a baseline understanding of branding and marketing concepts for their employees and/or members.

Course Outcomes

  • an understanding of key marketing and branding concepts
  • an understanding of how marketing and branding has been used successfully in your marketplace
  • a high level understanding of how your competitors are using branding and marketing
  • an understanding of the key elements of a marketing plan
  • a familiarity with leading social media technologies and how to use them
  • a pilot project that you might use to apply what you have learned starting tomorrow!

Course Agenda

This agenda has been designed to fit into a typical busy work day.  It is an intensive workshop with 7 hours of classroom learning,  two short breaks and a lunch break.  The workshop assumes an 8:30 start, 4:00 finish with an hour of open-ended discussion at the end of the day.

Time mins Activity
08:30  30 coffee, introductions
09:00  90 concepts
10:30  15 break
10:45  75 case studies and competition
12:00  60 break
13:00  90 Facebook, Twitter, LinkedIn, YouTube
14:30  15 break
14:45  75 Policy and Pilot
16:00  60 optional Q&A, pilot project development

Target Audience

This workshop has been designed to address a wide range of backgrounds and experience from the mailroom to the boardroom.  No previous experience in marketing or branding is assumed.


The workshop can be hosted at your facility or at a local hotel or conference center.

Company-Specific Training

  • if more than five (5) employees from a company are scheduled to attend this seminar, we are able to provide customization of the curriculum to address your unique needs.

How Do I Start?

Contact us with a brief description of your needs, timeframes and follow-up coordinates.