Social Media Workshop

This is the curriculum of a typical one (1) day workshop on the topic of Social Media.

This workshop has been specifically designed for businesses and business associations.

Course Outcomes

An understanding of key Social Media concepts

An understanding of how Social Media has been used successfully in your marketplace

A high level survey of how your competitors are using Social Media

A familiarity with the leading social media applications and how to use them

An understanding of the key elements of a corporate Social Media policy

A pilot project that you might use to apply what you have learned starting tomorrow!

Course Agenda

This agenda has been designed to fit into a typical busy work day.  It is an intensive workshop with 7 hours of classroom learning,  two short breaks and a lunch break.  The workshop assumes an 8:30 start, 4:00 finish with an hour of open-ended discussion at the end of the day.

Time mins Activity
08:30 30 Coffee, instruction
09:00 90 concepts
10:30 15 break
10:45 75 case studies and competition
12:00 60 break
13:00 90 Facebook, Twitter, LinkedIn, YouTube
14:30 15 break
14:45 75 Policy and Pilot
16:00 60 optional Q&A, pilot project development

Target Audience

This workshop has been designed to address a wide range of backgrounds and experience from the mailroom to the boardroom.  No previous experience in Internet Marketing or Social Media is assumed.

Venue

The course can be hosted at your facility or at a local hotel or conference facility.

Company-Specific Training

If more than five (5) employees from a company are scheduled to attend this seminar, we are able to provide customization of the curriculum to address your unique needs.

How do I start?

Simply contact us with a brief description of your needs, timeframes and follow-up coordinates.

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