Startup 101 Workshop

This is the curriculum of a typical one (1) day workshop on the topic of entrepreneurship and starting-up a new business.

This workshop has been designed specifically for entrepreneurs and business associations whose members include small business owners.

Course Outcomes

  • an understanding of entrepreneurial business types, structures, key business concepts
  • an understanding of fundraising (process, documents, investor expectations, capitalization tables and wining approaches)
  • a high level understanding of product development, intellectual property, sales and marketing
  • a familiarity with technologies for start-ups
  • an understanding of business models and the business model canvas
  • group exercises that reinforce learning
  • resources to help you realize your entrepreneurial dream

Course Agenda

This agenda has been designed to fit into a typical busy work day.  It is an intensive workshop with 7 hours of classroom learning,  two short breaks and a lunch break.  The workshop assumes an 8:30 start, 4:00 finish with an hour of open-ended discussion at the end of the day.

Time mins Activity
08:30  30 coffee, introductions
09:00  90 concepts
10:30  15 break
10:45  75 fundraising, corporate structure
12:00  60 break
13:00  90 IP, Cap tables, “pitching”
14:30  15 break
14:45  75 business models, valuation, boards
16:00  60 optional Q&A, resources


Target Audience

This workshop has been designed to address a wide range of backgrounds and experience from the mailroom to the boardroom.  No previous experience in business management is assumed.


The workshop can be hosted at your facility or at a local hotel or conference facility.

Company-Specific Training

  • if more than five (5) employees from a company are scheduled to attend this workshop, we are able to provide customization of the curriculum to address your unique needs.

How Do I Start?

Contact us with a brief description of your needs, timeframes and follow-up coordinates.